Free Analytics Resources

Interactive tools and guides to help you understand, evaluate, and implement better analytics. Everything is free.

Why Revenue Analytics Matter

Most businesses optimize for vanity metrics—page views, sessions, bounce rate—but miss the one metric that actually matters: revenue. Traditional analytics tools like Google Analytics are built to answer traffic questions, not business questions. They show engagement metrics but don't connect traffic to revenue.

Revenue analytics change this. By tracking which channels drive paying customers, you can optimize your business for growth instead of vanity. This means knowing your customer acquisition cost (CAC) by channel, lifetime value (LTV) by segment, and revenue per visitor (RPV) by source.

What You'll Learn

Our resources cover everything you need to understand, evaluate, and implement revenue analytics:

  • Interactive assessments - Quickly understand your current analytics maturity and get personalized recommendations
  • ROI calculators - See exactly how much you can save and earn by switching to privacy-first revenue analytics
  • Detailed comparisons - Compare different analytics platforms and understand which features matter for your business
  • Technical guides - Learn how to integrate Stripe, set up Stripe webhooks, and track revenue in real-time
  • Compliance information - Understand GDPR, privacy regulations, and how to track revenue while respecting user privacy

Getting Started

Start with the Revenue Analytics Scorecard to assess your current setup, then explore our other resources based on your needs. Each tool is designed to be quick, actionable, and immediately useful for your business.