Simple, real-time revenue web analytics

The Problem with Traditional Analytics

Google Analytics, Mixpanel, and similar tools were built to answer traffic questions, not business questions. They excel at showing you engagement metrics and user behavior, but leave a critical gap: they don't connect traffic to revenue. This disconnect costs businesses millions in wasted marketing spend.

Imagine this scenario: You run two marketing channels. Channel A brings 500 visitors per month at $2 each (paid ads). Channel B brings 200 visitors per month at $0 cost (organic search). Your dashboard screams "Channel A is winning!"—it's 2.5x the traffic. So you double your ad spend.

But here's the truth: Channel A converts at 10%. Channel B converts at 25%. Channel B is actually 2.5x more efficient. By chasing vanity metrics, you just wasted thousands in ad spend that could have gone toward SEO optimization. This is the revenue analytics problem.

Revenue Analytics: The Better Way

Revenue analytics flip this on its head. Instead of optimizing for traffic, you optimize for actual business outcomes. Revenue per visitor (RPV), customer acquisition cost (CAC), and lifetime value (LTV) become your north stars. Every marketing decision is grounded in real financial impact.

With proper revenue tracking, you immediately know:

• •Which channels drive paying customers (not just traffic)
• •Your CAC:LTV ratio by channel (the most important unit economics metric)
• •Which landing pages convert best (for high-value customers)
• •How customers behave before purchasing (conversion paths that matter)

Privacy & Revenue Tracking Aren't Mutually Exclusive

Most analytics platforms force a choice: sacrifice privacy for detailed tracking (Google Analytics), or sacrifice revenue insights for privacy (Plausible, Fathom). There's a third way.

Privacy-first revenue analytics aggregate data at the event level rather than tracking individuals. You see trends like "10 visitors converted to paying customers from this marketing channel" instead of "User 12345 from New York purchased at 3:45 PM." This gives you all the business insights without the privacy concerns.

The result: GDPR compliance by default, no consent banners, faster page loads, higher user trust, and all the revenue data you need to make smart decisions.

Real-Time Revenue with Stripe Integration

If you're using Stripe, you have a goldmine of revenue data sitting unused. Every transaction contains rich information: customer source, conversion time, amount, subscription status, and more. Integrating this with your analytics creates a complete picture.

Statsible syncs automatically with Stripe, so the moment a customer purchases, their revenue is attributed back to the correct traffic source in real-time. No manual work, no data delays, just clean revenue attribution that guides every marketing decision.